August 15, 2017

Event Preview: INBOUND 2017

Written by

Last year’s INBOUND event — a four day celebration of all things sales and marketing — drew a crowd of 19,000. Will this year’s event top that?

With featured speakers including Brene Brown, Issa Rae, Judd Apatow, and wait for it … Michelle Obama (!) we’re pretty sure it will.

Hosted by HubSpot, INBOUND 2017 will take place in Boston from September 25 – 28.

Like any conference, you can expect large group talks, breakout sessions for hands-on learning, and plenty of opportunities to network with colleagues from around the world during work and play (happy hours, food trucks, and parties abound).

But unlike any other events, INBOUND’s line-up is packed with speakers and sessions you just flat-out won’t get anywhere else. The list of sessions is seriously long, but the event organizers have helped by breaking down into suggested itineraries by interest. Here’s a session from each category that stood out.

 

New & Noteworthy: Marketing

Is Your Baby Ugly?

Phil Pallen, Branding Strategist, Phil Pallen Collective

First impressions count. And you have control over them. In this session you’ll learn actionable tips for branding and promoting yourself in a way that brings your in-person experience to life online.

 

New & Noteworthy: Sales

Billion Dollar Boiler Room Best Practices

Chris Smith, Co-Founder, Curaytor

Smith, an award-winning salesman, is giving away his highest converting sales script. You don’t want to miss it.

 

Audience Favorites

Data and The Borg: Star Trek Taught Us Bigger Isn’t Always Better

Natalie Burke, President and CEO, CommonHealth ACTION

Big data is on the tip of everyone’s tongue and predictive analytics are the future. But are we forgetting about the importance of small data? Is analyzing the past enough when 75 percent of human behavior is irrational?

 

People, Culture, & Diversity

Lighting Up Your Team’s Introverts

Amma Marfo, Lead Speaker, Amma Marfo

We often think of marketers and salespeople as needing to be the one’s who engage a room with their gregarious personalities. But introverts have a unique value to add. Learn what that is and how to bring it to life in your team members.

 

Design and Creativity

Turning a Day-to-Day Product into an Exciting Storytelling Movement
Hugo Pereira, Marketing and Growth Director, EV-Box

Hear the story of EV-Box, an organization that ditched the idea of “growth hacks’ and turned a boring hardware product into an empowering movement.

 

Future of Marketing

Adventures in Emerging Channels: What We Learned From A Year with Medium, Podcasting, and Live Streaming

Meghan Keaney Anderson, VP of Marketing, HubSpot

HubSpot didn’t have a guidebook when they starting pursuing emerging channels a few years back. Now they’ve created one. And you can benefit!

 

Executive Leadership

Mastering the Sixth Sense as a Mindful Leader

Grant A. Erhuanga, Founder, Life Architect & Empowerment Coach, Innovazing

Your intuition is your sixth sense — and as a leader, it can serve you well. Learn how to maximize your intuitive power to make the best decisions for yourself and your team.

 

Data and Analytics

The Personalization ‘Creepy Scale’: How to Drive Conversion Using Digital Body Language

Emma Knox, Senior Manager, Demand Generation, HubSpot

Personalization works … to a point. Then when does knowing a customer well turn into knowing a customer too well? When does personalization become a turn-off?

ALSO READ: A Day in the Life of a Demand Gen Manager

 

Marketing: Advanced

Attention! Re-igniting Focus in a World Drowning in Distraction

Ruth Sherman, Founder & CEO, Ruth Sherman Associates LLC

It can seem impossible to get your audience’s attention today, and it’s only going to get worse. But there is a solution to stand out — make people feel something.

 

Marketing: Content

Stealing the Best Content Ideas from Reddit and Other Online Forums

Daniel Russell, Director, Go Fish Digital

You’ve probably heard of Reddit, but do you know how to use it? In online forums audience members vote on content, thereby segmenting themselves into different markets. It’s a treasure trove of ideas, but first you need to know the rules.

 

Marketing: Social

Content Strategies for a Post-Truth Era

Liz O’Donnell, Chief Content Officer, Double Forte

In an era where everyone is a content creator, anyone can go viral. Yet what’s the message? Here’s how to use social sharing for good (and growth).


Marketing: Video

Understanding and Using Humor in Marketing

Greg Roth, Idea Enthusiast, GRcreative

One-thirds of global ads use humor. Why? It works. But only if you know how to do it well. You don’t need a big budget or a stand-up comedian on staff. Learn frameworks to use humor effectively.

 

Sales: Executives

Listen to Sell – Master Life’s Most Power Skill

Kit Pang, Founder, BostonSpeaks

Learn how build your listening skills and use them to gain the right insights to position yourself as a person people want to buy from, partner with, and work for.

 

Startups and Entrepreneurship

The 25th Hour: Clever Hacks to Add Time to Your Day

Melissa D’Arabian, Author, Columnist, TV Host, Speaker, 4 Women Partners

Think you know all the productivity hacks out there? Think again. In this session you’ll find actionable ideas that will increase the time you have to pursue your goals.

Success and Services

Surveys Stink! How to Know Exactly What Your Customer Wants Without Asking Them

Justin Rondeau, Director of Optimization, DigitalMarkter

Surveys aren’t accurate because there is a huge gap between what your customer does, and what they report doing. Learn six more accurate user data sources that will tell you want your customer needs.

 

Women in Business

The New Content King is a Queen – And She’s an Influencer

Promise Phelon, CEO, TapInfluence

You may have heard of influencer marketing, but do you know how to use it? Learn about why and how brands are succeeding with advocate or celebrity endorsements and how you can do the same. Plus, meet real influencers to understand their side of the equation and how their content is changing the game.

***

There is certainly plenty in store to keep you busy at INBOUND 2017. But in case you’re a real go-getter, you may want to come to Boston a weekend early or stay a few days after the event.

Free museum day is taking place on the Saturday before INBOUND, so you can play tourist at more than 20 museums for no cost. Or if you like to find your culture in a cup, stay for the weekend after INBOUND. Boston’s Oktoberfest celebration takes place September 29 – 30. Ready to register? Go here. Keep up with the latest tweets from INBOUND17 news here.

Michelle Obama INBOUND featured speaker