February 1, 2018

Conference Preview: LeadsCon Las Vegas 2018

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Tags: Marketing

LeadsCon brings together the best and brightest lead generation, sales, and marketing professionals to share ideas and learn, all while having a little fun. This year’s LeadCon convenes at The Paris hotel in Las Vegas from March 5-7, 2018.

Also Read: Plugging the Leaks Throughout Your B2B Sales Funnel

Over 90 speakers from across tech, finance, B2B and B2C markets, marketing, and sales growth. See speakers like Christina Martin from USAA, Devin Hutchings of Uber, and Sona Parikh from Facebook.

Don’t have your ticket yet? Order now and get $100 off with the discount code TECHADVICEVIP.

Tracks and Networking

Pick from 12 amazing learning tracks:

  • Buyer’s Summit
  • Clicks, Calls & the Art of Compliance
  • Content Marketing Workshop
  • Data & Customer Insights
  • Keynotes & General Sessions
  • Lead Innovation
  • Marketing Masters
  • Master Lead Tactics
  • Partnership Marketing Workshop
  • Seller’s Summit
  • SEO + CRO Workshop
  • Vertical Markets

Or, if you prefer, you can choose your sessions by what interests you. The conference takes place in three main rooms in The Paris hotel and casino, which gives everyone the right balance between choice and variety.
In between all the learning, head over to the expo or one of the many networking events. Basketball, beer tasting, and the biggest leads networking cocktail event means there’s plenty to do off the game floor.

Monday: Workshops and Summits

Monday’s workshops let you get down into the real learning of marketing and sales, with a single content marketing workshop from 8-noon or quick 40-minute Partnership Marketing workshop sessions where you’ll do a deep dive into single topics from how to run leads promotions to building and maintaining a secondary revenue strategy.

After lunch, return to the Champaign and Versailles rooms for Buyers and Sellers summits, focusing on how to maximize revenue growth from both sides of the leads pipeline.

Tuesday: Keynotes and Breakout Sessions

Enjoy some group learning on Tuesday morning in the Concord Ballroom with morning keynote speaker Manish Gupta of Facebook. Take a mental break to celebrate some of the industry’s finest with the LeadCouncil LEADER awards followed by the Lending Tree Innovation Challenge, where startups compete for the “best customer acquisition technology” crown and a $25,000 grand prize.

All afternoon, choose from breakout sessions that align with marketing, sales, or smarketing tracks. These sessions dive deep into digital and email marketing pitfalls, using psychology to help your selling, and industry-specific topics.

Wednesday: Track Sessions

The final day of the conference focuses on your track all day. Catch Heather Briggs with “The Great Clips Customer Journey: Consumer Engagement through Smarter Data Analysis” and Zac Carman, CEO of Consumer Affairs, with “Why Leads Convert: Research on High Quality Conversions.”

The afternoon continues the learning with “How to Avoid Lawyers and Other Problems (TCPA, etc.).” Finish off the afternoon with two hot topics: “Delivering High Quality Leads in Today’s On-Demand Economy” and “How Two Successful Financial Services Publishers Earned the Respect of the Millennial Consumer.”

Are you going to LeadsCon this year? Which of these tracks are you looking forward to? Don’t forget to register with the discount code TECHADVICEVIP for $100 off your ticket.