July 12, 2017

Conference Preview: The iheartmarketing Roadshow takes on New York City

Written by
Tony Falbo

If you’ve been looking for a reason to visit New York City, now is the time! On August 8, Act-On Software will be hosting their second iheartmarketing Roadshow of 2017. Taking place at the New York Marriott Marquis, attendees will find themselves in the heart of the city, only minutes away from premiere attractions such as the Empire State Building, Carnegie Hall, and Central Park.

This conference isn’t just about the iconic location. Act-On knows that the role of the modern marketer is always in flux and that the battle plan devised for 2017 isn’t going to cut the mustard in 2018. With that in mind, the i ♥ marketing, an Adaptive Journey’s Roadshow is designed to keep attendees at the forefront of the marketing conversation. This vision is realized by providing attendees with the opportunity to hear from industry thought leaders, boost their analytics and reporting skills, and stay up-to-date on the latest industry advances, such as machine learning.

Attendees to the iheartmarketing Roadshow in New York can look forward to:

  • Hands-on pre-conference training in marketing automation best practices
  • Inspiration from influential innovators who will share valuable, actionable ideas
  • A sneak peek into what Act-On has planned for the year ahead
  • Cocktails and conversations — the conference is an excellent place to network with leaders and peers
  • Discovering new ideas and beefing up training through main sessions as well as breakouts that follow two tracks: dashboards/data and adaptive journeys

Want more reason to be excited? Here are some of the featured sessions we’re most looking forward to:

Marketing and the C-Suite: Aligning Brand, Demand and Expand for Better Business Efficiencies

In this session, Act-On executives give attendees an up-close look at how they internally use the “Brand, Demand, and Expand” marketing framework. Attendees learn how Act-On resources, structures, aligns, prioritizes, and measures marketing success across disciplines.

Marketing Performance – Your Data, Unlocked

With the introduction of Data Studio Lite to Act-On’s software suite, it’s easier than ever for users to measure the marketing performance numbers they crave. Marketers are provided with valuable, actionable insights, giving them a much better sense of how their investments are panning out.

Two New Act-On Innovations That Will Help You Drive More Adaptive Experiences

With Act-On’s new Adaptive Scoring and Advanced CRM Mapping offerings, marketers are better able to personalize and adapt to their customers’ buyer journey. This is a great session for those looking for new ways to drive significant value for their company.

Fueling Demand and Driving Engagement with Video Content Experiences

Tyler Lessard, VP of Marketing at Vidyard will engage attendees by showing them what types of video content work best at each stage of the B2B buying journey, and how to use personal and interactive content to generate new leads and shorten deal cycles.

If you’re still on the fence about the event, be sure to check out the 6 Reasons Why You Don’t Want to Miss the Act-On i ♥ marketing Roadshow blog post.

Event schedule overview:

8:30am – 10:30am | Precon Training – Marketing Automation 101

8:30am – 10:30am | Customer Feedback Forum (Invitation Only)

10:00am – 10:45am | General Registration & Breakfast

10:45am – 11:00am | Welcome Address

11:00am – 11:30am | Adaptive Journeys – A look into the Future of Marketing

11:30am – 12:00pm | Power of Personalization

12:00pm – 12:45pm | Marketing and the C-Suite: Aligning Brand, Demand and Expand for Better Business Efficiencies

12:45pm – 1:30pm | Lunch

1:30pm – 3:15pm | Breakout Sessions

3:15pm – 3:45pm | Brand, Demand, and Expand Practitioner Panel

3:45pm – 3:45pm | Fueling Demand and Driving Engagement with Video Content Experiences

4:15 pm – 4:45pm | Customer Spotlight

4:45pm – 5:15pm | It’s a Whole New “U”

5:15pm – 6:30pm | Networking Reception in Partner Pavilion

If you’re looking to explore the city before or after the event, scroll to the bottom of this page for several great ideas.

Click here for registration and pricing. Sign up by July 21 and Act-On will let you bring a guest with you for free!

Interested in sponsorship opportunities? The prospectus can be found right here.

If you can’t make it to New York, save the date for the fall. The roadshow will make its final stop of the year in London on October 2.