What are you up to next week? If you work in marketing or sales, cancel those plans. Or at least five hours worth of them. Instead, set aside some time to join #FlipMyFunnel’s ABX Week — a week long series of events celebrating and learning about all things account-based.
While the strong sessions and well-known speakers are enough to get excited about, the best part is that it shouldn’t take much for you to get buy-in from your managerial team. While most learning conferences require a significant investment of travel time and costs, ABX makes it easy to engage.
For just $100, you can attend one innovative, informative session every day of the week. And if you happen to be in Atlanta, you can join in a live celebration event to culminate the conference.
More Than Account-Based
#FlipMyFunnel chose the name ABX for their conference because “account-based” doesn’t do justice to the wide range of people and priorities that encompass the term. If you’re an account manager, account-based marketing person, demand generation marketer, or account development rep, you should definitely consider setting aside time for ABX. But the conference sessions are also powerful for anyone with marketing or sales in their job description — from customer success leaders to marketing leaders to chief revenue officers.
Whether you’ve been working in an account-based environment for some time, recently made the switch, or are considering moving over from a lead-based model, there is something for everyone.
One Hour a Day — A Multitude of Learning
ABX consists of one hour-long webinar session a day. Here’s a preview of what attendees can look forward to.
Monday, August 14
Identify Revenue-Generating Accounts
Who are your strongest potential buyers? Which existing accounts are likely to sign-on for expansion? In this session, you’ll learn how to find these accounts so you can focus your efforts where it matters. Walk away with knowledge about:
- Creating an ideal customer profile
- Using the CRM data you already have to identify top customers
- Coordinating between sales and marketing
Tuesday, August 15
Expanding Your Reach: Discovering the Buying Committee
You have your target accounts, now who at those organizations do you need to work with for buy-in? Many companies require consent from more than 12 team members for a B2B purchase. Walk way from this session with knowledge about:
- Identifying decision-makers
- Creating a champion to be your on-the-ground support
- Mapping an account’s org chart
Wednesday, August 16
Engaging Decision Makers in Target Accounts on Their Terms
You’ve got your people in place, now where will you take them? After this session, you’ll have knowledge about:
- Creating engagement plans unique to each account
- Coordinating marketing and sales efforts
- The role of social media in reaching customers
- Leveraging marketing automation for better productivity for your team and engagement for your customer
Thursday, August 17
Turning Best Fit Customers Into Advocates
Existing customers can be your most powerful marketing and sales tool. How do you convince your accounts to advocate on your behalf? Walk away from this session knowing about:
- Sharing customer stories to increase adoption
- Reducing churn
- Increasing cross-sells and up-sells
Friday, August 18
ABM Measurements Your Stakeholders Actually Care About
Highlighted Speaker: Kelly Ford, Partner, Sales and Marketing Acceleration at Edison Partners
Are you new to the account-based approach? Have you recently switched from a lead model? Just as the processes are different, the methods of measuring and proving ROI are different. In this session you’ll learn about:
- Which metrics executives, board members, and investors care about
- How technology can help you measure and prove success
Make Time for Professional Development
Just an hour a day spent engaging with the webinars offered by ABX can be a great resource for boosting your knowledge about account-based models. It’s also a great time to get reinvigorated for better sales — as the summer months wane, vacations are thinning out and your team’s outreach should be picking up. Take the time to engage in a little professional development that could change the way you plan for the fall.
Because the folks at FlipMyFunnel love our readers, they’ve set up a special promo code: TechnologyAdvice to get a complimentary pass. Don’t be shy! Sign up today.