The modern marketer must be continually thinking ahead. Staying proactive about the latest industry trends and best practices helps you tailor your approach and maintain audience engagement.
Act-On Software’s iheartmarketing event, “an Adaptive Journey’s Roadshow,” was created to keep hard-working marketers connected to the pulse of the industry. Scheduled for June 12 at the San Francisco Marriott Union Square, the roadshow will give attendees the opportunity to boost their analytics/reporting skills, catch up on industry advancements like machine learning, and contribute to the broader marketing conversation.
For those looking to make the most of their trip, Act-On is providing pre-conference training. This valuable session quickly familiarizes marketers with the basics of marketing automation.
Inspiration from Influential Innovators
The fine folks at Act-On know that marketers thrive when their creative juices are flowing. The event’s top-notch presenters will match their creative energy with industry insights to inspire attendees long after the festivities are over.
Discover New Ideas
Break-out sessions and customer-led panels will give attendees the chance to hear about Act-On’s Adaptive Journeys software, a B2B marketing automation solution that uses machine learning to enhance the automation process.
Gaze into a Crystal Ball
Act-On will be showcasing their software roadmap for the year ahead, promising it will feature technology on the cutting edge that no one else has seen before. Even if you aren’t an Act-On customer, this is a great opportunity to see where marketing automation is headed in the future.
Cocktails & Conversation
Whether you’re looking to make new connections or to simply meet fellow marketers who use Act-On, there will be ample opportunity to network with your cohorts. Grab a drink at the closing reception, chat over lunch, or mingle with experts and thought leaders between sessions.
Here’s an overview of the event schedule:
8:00am – 10:00am | Pre-conference Training
9:30am – 10:15am | General Registration & Breakfast
10:15am – 12:15pm | General Session
12:15pm – 1:00pm | Lunch & Networking
1:00pm – 2:25pm | Breakout Sessions
2:25pm – 2:45pm | Snack Break
2:45pm – 4:15pm | General Session
4:15pm – 6:00pm | Networking Reception
* * *
The roadshow will be making additional stops in New York City on August 8 and London on October 2. Keep checking the site for more information as each date draws closer.