September 6, 2016

7 Sessions You Can’t Miss at MozCon 2016

Written by
Aleks Peterson

Anyone who has interacted with Moz, whether for their SEO services, their content marketing software, or their Twitter analytics tool, knows that Moz is not your typical marketing company. From their ingenious, but accessible founder, Rand Fishkin (also known as the Wizard of Moz) to their esteemed marketing blog, Moz stands out among the competition. So, it’s fitting that the tagline for MozCon is “Not Your Typical Marketing Conference.”

MozCon will take place from September 12-14 in Seattle, Washington — the city where Moz was founded and where their main office still remains. A ticket to MozCon includes three days packed full of sessions, meals, and access to two great parties — #MozCrawl on Monday the 12th, where attendees will get free appetizers and drinks as they explore favorite Seattle pubs, and MozCon Ignite on Tuesday the 13th, a networking and “passion-talks” event that has been a favorite in the past.  

In addition to all the scheduled fun, there are plenty of excellent sessions that are sure to energize your marketing efforts for months to come. Here are a few of our favorites:

1. The Hidden Talents of Email: Creating Customer-Centric Messages

Justine Jordan of Litmus

Email isn’t dead. It’s still one of the most powerful tools a marketer can use to engage his or her audience. In this session, Justine Jordan will share tips on how to build excellent email campaigns that are personal, relevant, and sure to delight your customers.  

2. Content Chaos: Building Your Brand through Constant Experiments

Ross Simmonds of Crate

With everyone now acting as a content creator, it takes someone willing to push the limits to stand out from the crowd. Ross Simmonds will share with the audience lessons from well-known brands about taking risks with content.

3. You Can’t Type a Concept: Why Keywords Still Matter

Dr. Pete Meyers of Moz

In this session, attendees will get back to the foundation Moz’s success — SEO. Dr. Pete Meyers will walk attendees through the recent changes and improvements Google has made to understanding intent and natural language in order to help attendees do keyword research for search engines that are beginning to understand concepts.

4. Optimizing the Journey to Deliver Radically Relevant Experiences

Rebekah Cancino of Onward

So you rank highly in organic search . . . now what? Once you have the customer in the door, they still need to convert. In this session, Rebekah Cancino will discuss the process of customer journey mapping and how to bring together SEO, content, design, and UX to create a full customer experience that is personal and relevant.

5. Engineering-As-Marketing for Non-Engineers

Tara Reed of AppsWithoutCode.com

Yes, your engineering department is irreplaceable. But that doesn’t mean you can’t learn a few things that will free them up to do what they do best. In his session, Tara Reed will explain how non-engineers can build customer acquisition tools like calculators, widgets, and micro-apps without knowing how or needing to write a single line of code.

6. Mind Games: Craft Killer Experiences with 7 Lessons from Cognitive Psychology

Sarah Weise of Booz Allen Digital Interactive

At its core, marketing is a form of psychology — how do you convince the right people to take a certain action or set of actions? It’s not always logical. The vast majority of decisions we make are subconscious. In this session, Sarah Weise will explain how to apply cognitive psychology to digital experiences in order to take advantage of the subconscious to earn more engagement and sales.

7. Link Building’s Tipping Point

Rand Fishkin, The Wizard of Moz

It wouldn’t be MozCon if you didn’t attend a session with the Wizard of Moz, Rand Fishkin. During his time on the floor, Rand will dispel the myth that if you create great content, links and rankings will magically appear. This session is a chance to learn from the true expert how to create a link strategy with the year’s best tools and tactics.

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If you haven’t registered for MozCon yet, better hurry. Moz Tweeted a last call for registration this afternoon, claiming only 13 tickets remaining! Click here to sign up now. Pro tip: if you aren’t already a Moz customer, you can sign up for a free trial and get the customer discount ticket price.