TechnologyAdvice Blogs:

Marketing

5 Top Lead Generation Companies and How to Choose One

Organically attracting users to your site takes a lot of time and effort, and those lead generation tactics ebb and flow with consumer demand and general brand awareness. To help make up for an organic pipeline that has slowed to a trickle, many...

Using Customer Feedback to Improve Demand Generation

Demand generation means different things to different companies, but many marketers treat it as part of the awareness phase of the customer journey. This includes all of the strategies that get your product in front of customers before they become...

Infographic: 8 B2B Marketing Myths Debunked

Marketers have to spend equal parts of their time trend-watching and judging behavior via human psychology, with a little bit of storytelling mixed in. Because we have a less-than-perfect understanding of these elements, marketers often fall into...

MailChimp Democratizes Email Automation

Keeping with the general trend toward automation at scale, MailChimp announced earlier this week that it now includes marketing automation features standard with all plans, including their legendary free plan. Automations run off of pre-set triggers...

Insights from the 2017 Adestra Email Marketing Census

One more time for those in the back: email is not dead. Although it seems to have peaked in 2013-2014, companies can still attribute 11-20 percent of their overall ROI to email marketing, according to the 2017 Adestra Email Marketing Industry...

Scott Brinker: The Heart of Marketing Hasn’t Changed

In this episode of B2B Nation, we sat down with Scott Brinker, co-founder and CTO of ion interactive and the program chair of the upcoming MarTech conference in San Francisco (May 9-11). You might also know Scott as the editor of chiefmartech.com.  ...