TechnologyAdvice Blogs:

Marketing

Infographic: 8 B2B Marketing Myths Debunked

Marketers have to spend equal parts of their time trend-watching and judging behavior via human psychology, with a little bit of storytelling mixed in. Because we have a less-than-perfect understanding of these elements, marketers often fall into...

MailChimp Democratizes Email Automation

Keeping with the general trend toward automation at scale, MailChimp announced earlier this week that it now includes marketing automation features standard with all plans, including their legendary free plan. Automations run off of pre-set triggers...

Insights from the 2017 Adestra Email Marketing Census

One more time for those in the back: email is not dead. Although it seems to have peaked in 2013-2014, companies can still attribute 11-20 percent of their overall ROI to email marketing, according to the 2017 Adestra Email Marketing Industry...

Scott Brinker: The Heart of Marketing Hasn’t Changed

In this episode of B2B Nation, we sat down with Scott Brinker, co-founder and CTO of ion interactive and the program chair of the upcoming MarTech conference in San Francisco (May 9-11). You might also know Scott as the editor of chiefmartech.com.  ...

Why Lead Tracking is Critical to Your Campaigns

Lead tracking is the process of documenting and categorizing prospective customers based on individual actions and sales rep touches. By documenting customer and account-related actions, you can pinpoint prospects at each stage of your funnel or...

5 Ways Marketing Automation Software Can Help Drive Sales

According to the Lenskold group, 78 percent of successful marketers say marketing automation systems are most responsible for improving revenue contribution. How is that possible? ...

Event Marketing Strategies to Try at Your Next Conference

Event marketing uses in-person and online gatherings for various marketing purposes. The main marketing returns for an event are: Networking: People still say referrals are #1 for business growth, despite the growth of other channels, and Hubsp...