Josh Bland

Articles by Josh

The Purpose of Repurposing Content

Amanda Nelson is the ‎senior manager of AppExchange content and community at Salesforce and was a recent guest on our podcast, B2B Nation: Smarketing Edition.In the episode, we discussed:When/why you should repurpose your contentWhat to consider...

Advocate Marketing: Growing Affinity for Your Brand

Jim Williams, the VP of marketing at Influitive, was a recent guest on our podcast, B2B Nation: Smarketing Edition. In the episode, we discussed: The history and growth of advocate marketing How to measure success with a program like Influit...

Five Key Takeaways From Our Interview with Eploy

Chris Bogh, Chief Technology Officer at Eploy, was a recent guest on our podcast, B2B Nation. In this episode, we discuss his thoughts on the best recruitment software, measuring recruitment activity, and using software to manage recruitment...

Three Key Takeaways From Our Interview with Jobcase

Fred Goff, the CEO at Jobcase, was a recent guest on our podcast, B2B Nation. In this episode, we discuss his thoughts on how B2B tech talent is changing, innovative talent strategies, and the future of the HR industry. Below are our three bigge...

Jeff Cole: The Big Data Myth

Jeffrey Cole, director of The Center for the Digital Future at USC Annenberg, was a recent guest on our podcast, B2B Nation: Smarketing Edition. In this episode, we discussed:How communication technology has changed the way marketers interact with...

Why Customer Retention is the New Acquisition

Joseph Jaffe, the CEO of Evol8tion, was a recent guest on our TechnologyAdvice podcast, B2B Nation: Smarketing Edition. In this episode, we discussed: Why businesses should focus on retention more than acquisition How that impacts the custo...